VOL. 4, NO. 1, December 2016

ISSN 2474-6096

Contents

Preface

Philosophy and Editorial Standards of the Journal

Part One:

Invited Paper

Pursuing the Concept of Luxury: A Cross-Country Comparison and Segmentation of Luxury Buyers’ Perception of Luxury

Vol. 4, No. 1, December 2016, pp. 6-23 ISSN 2474-6096,
Jean-Noël Kapferer, Anne Michaut

Refereed Papers

Antecedents to Luxury Purchase Intentions of Young South African Consumers
Vol. 4, No. 1, December 2016, pp. 24-42 ISSN 2474-6096,
Nastasja Botha, Mignon Reyneke

Consuming Iconic & Luxury Craft Beers
Vol. 4, No. 1, December 2016, pp. 43-54 ISSN 2474-6096, All Rights Reserve
Alistair Williams

Age and Perceptions of Luxury: An Investigation into the Impact of Age on the Perceptions of Old versus New Luxury
Vol. 4, No. 1, December 2016, pp. 55-65
Luciana de Araujo Gil, Emily Chung, Lester Johnson

Current Issues in Luxury Brand Research
Vol. 4, No. 1, December 2016, pp. 66-77
Francisco J. Conejo, Lawrence F. Cunningham

Part Two:

New Features

An Interview with Jean-Noël Kapferer on Luxury Marketing
Vol. 4, No. 1, December 2016, pp. 78-93
Interview with Lawrence Cunningham, JIMS Managing Editor Co-Editor-In-Chief

Book Review: Kapferer on Luxury: How luxury brands can grow yet remain rare
Vol. 4, No. 1, December 2016, pp. 94-95
By: Jean-Noël Kapferer
Review by Book
Editor Francisco Conejo


 

 Published by: Modern Technology and Management Institute Inc., USA