VOL. 6, NO. 1, December 2018

ISSN 2152-5307 Print
ISSN 2474-6096 Online

Contents

 

Editorial Board

Preface

Philosophy and Editorial Standards



Refereed Papers

Perceptions of Accessible, Intermediate and Inaccessible Luxury Across Select Handbag Brands
Farrell Doss and Tammy Robinson


Exploring Co-creation Opportunities in the Ultra-Rich Segment
Marissa Chantamas


Perspectives on Qualitative Luxury Brand Aspects
Francisco Conejo and Lawrence F. Cunningham



Interview

An Interview with Milton Pedraza, CEO, and Founder of the Luxury Institute on Luxury and Luxury Marketing

Interview with Lawrence F. Cunningham, JIMS Managing Editor Co-Editor-In-Chief


Book Review: Sustainable Luxury Brands-Evidence from Research and Implications for Managers
By: Cesare Amatulli, Matteo De Angelis, Michele Costabile, and Gianluigi Guido
Review by Book Editor
Francisco Conejo

 

 


 

 Published by: Modern Technology and Management Institute Inc., USA