Editorial Board
Preface
Refereed Papers
MARKETING HOUSEHOLD DURABLES IN EMERGING MARKETS: EMPIRICAL EVIDENCE FROM INDIA
Vol. 1, No. 1,Spring 2013, pp. 1- 14 ISSN 2152-5307
Ruby Roy Dholakia, Syagnik Banerjee
CONSISTENCY ACROSS INTERNATIONAL MARKETING STRATEGY, EXPERIENCE, AND SUBSIDIARY ROLES
Vol. 1, No. 1,Spring 2013, pp. 15- 25 ISSN 2152-5307
Anders Pehrsson
ONLINE BANKING AND ITS ACCEPTANCE IN EMERGING MARKETS: THE CASE OF BOSNIA AND HERZEGOVINA
Vol. 1, No. 1,Spring 2013, pp. 26- 38 ISSN 2152-5307
Katharina Maria Hofer, Julia Wild, Gerhard A. Wuehrer
ENVIRONMENTALLY-Sustainable Marketing STRATEGIES and research opportunities for international marketing
Vol. 1, No. 1,Spring 2013, pp. 39- 51 ISSN 2152-5307
Edward Ramirez, Sayan Sarkar
CORPORATE SOCIAL RESPONSIBILITY AND ITS IMPACT ON SERVICE QUALITY, CONSUMER TRUST AND LOYALTY
Vol. 1, No. 1,Spring 2013, pp. 52- 65 ISSN 2152-5307
Kwanghee Yoo,, Hae-Ryong Kim, Moonkyu Lee, Lawrence F. Cunningham, Namin Kim
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