VOL. 5, NO. 1, December 2017

ISSN 2152-5307 Print
ISSN 2474-6096 Online

Contents

 

Editorial Board

Preface

Philosophy and Editorial Standards of the Journal

Part One: Invited & Refereed Papers

Invited Papers

The Seven Habits of Luxury Brands

Vol. 5, No. 1, December 2017, pp 1-16, ISSN 2474 - 6096
Franck Vigneron.

Luxury and Ultra-Premium Spirits: Enhancing the Experience through Story Telling

Vol. 5, No. 1, December 2017, pp 17-32, ISSN 2474 - 6096
Alistair Williams

Refereed Papers

A Comparison of Perceptions of Luxury: The Case of Finland and the UK

Vol. 5, No. 1, December 2017, pp 33 - 47, ISSN 2474 - 6096
Glyn Atwal, Douglas Bryson, and Roberta Crespi

On Luxury Brand Dimensionality

Vol. 5, No. 1, December 2017 ISSN 2152 - 5307, On line 2474 - 6096
Francisco Conejo and Lawrence Cunningham

 

Part Two: Interview & Book Review

An Interview with Franck Vigneron on Luxury, Luxury Marketing, and Related Issues

Vol. 5, No. 1, December 2017 ISSN 2152 - 5307, online 2474 - 6096
Interview with Lawrence Cunningham, JIMS Managing Editor Co-Editor-In-Chief

Book Review: Luxury Brands in China and India

Vol. 5, No. 1, December 2017, pp 74 - 75, ISSN 2474 - 6096
By: Glyn Atwal and Douglas Bryson
Review by Book Editor
Francisco Conejo


 

 

 

 

 

 


 

 Published by: Modern Technology and Management Institute Inc., USA