Editorial Board
Preface
Refereed Papers
LOCATION CHOICE AND ENTRY MODE OF EMERGING
MARKET MULTINATIONALS: A STUDY OF CHINESE FIRMS
Vol. 2, No. 1, Fall 2014, pp. 1- 12 ISSN 2122-5307
Geng Cui, Tsang-Sing Chan, Yuanyuan Zhang
EXPLORING DRIVERS OF INTERNATIONALIZATION OF SMES IN AN EMERGING ECONOMY – CASE STUDIES FROM MALAYSI
Vol. 2, No. 1, Fall 2014, pp. 13- 27 ISSN 2122-5307
Chakrabarty A., Avvari M.V, Sahabat Saqib
PERCEPTUAL MAPPING OF GREEN CONSUMERS: AN INNOVATIVE MARKET SEGMENTATION STRATEGY
Vol. 2, No. 1, Fall 2014, pp. 28- 38 ISSN 2122-5307
Rajeev Kumar Shukla, AjitUpadhyaya
Service Perceptions in China
Vol. 2, No. 1, Fall 2014, pp. 39- 47 ISSN 2122-5307
Lawrence F. Cunningham, Clifford E. Young, Hongxia Zhang
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