We are pleased to present this issue of the Review of Business and Technology Review (RBTR), Volume 15, No. 1, August 2018. The views reflected in this publication are those of authors and do not necessarily reflect the views and policies of MTMI Inc. We do not guarantee the accuracy of data included in this publication and accept no responsibility for any consequence of their use. Use of the term ‘country’ does not imply any judgment by authors, MTMI Inc. as to legal or other status of any territorial entity.

We would like to acknowledge reviewers who have helped to review the manuscripts submitted to this volume. We also thank the editorial board of RBTR, the Department of Business, Management and Accounting at the University of Maryland Eastern Shore, as well as, MTMI Inc. for their support. Without their meaningful contributions and volunteerism, this issue of RBTR would not be possible.

TABLE OF CONTENT

1. ROLE OF ICTS IN GROWTH OF SUSTAINABLE MARKETING: AN INDIAN PERSPECTIVE

(Amir M. Khan, Ravi M. Lal)..................................................................................................... 1

2. GOLD EXCHANGE TRADED FUNDS: A STUDY OF SELECT LITERATURES

(A. K. Yadav, S. Tiwari)...................................................................................................... 6

3. CASHLESS INDIA: A STEP TOWARDS ECONOMIC REFORM

(Anshul Shrivastava, Vivek Bajpai)................................................................................... 10

4. CRITICAL ANALYSIS ON STUDENT’S ENTREPRENEURSHIP DEVELOPMENT INFLUENCING FACTORS

(Dilip Kumar, R. S. Sengar, P. Shrivastava, P. R. Singh)................................................. 14

5. IMPACT OF FINANCIAL AND NON-FINANCIAL INCENTIVES ON EMPLOYEE PRODUCTIVITY

(Himanshu Kushwaha)...................................................................................................... 20

6. SUPPLY CHAIN MANAGEMENT OF ICDS PROGRAMME THROUGH ANGANWADI AND THEIR IMPACT ON CHILD HEALTH

(Shirin Khan, Dilip Kumar, P R Singh)............................................................................. 24

7. IMPACT OF COAL FLY ASH ON PHYSICAL CHARACTERISTICS OF SOIL

(Trilok Kumar, S.V.K. Prasad, V.K. Kanungo,Sonal Mishra).......................................... 29

8. DETECTION OF VARIOUS NATURAL RESOURCES BY REMOTE SENSING TECHNIQUE

(Arvind Dewangan, D.P.Gupta, Rakesh Kumar Verma)................................................... 34

9. PROLIFERATION OF DIGITALIZATION IN RETAIL SECTOR -A REVIEW IN INDIAN CONTEXT

(S. Kumar, B. Barik, R. Patra).......................................................................................... 40

10. IDENTIFICATION OF PVTGS (PARTICULARLY VULNERABLE TRIBAL GROUPS) HABITAT AT KAWARDHA DISTRICT IN CHHATTISGARH STATE

(Durgesh Dixena, Dilip Kumar , P R Singh, D K Patel).................................................. 46

11. PRIVACY PRESERVATION IN DATA MINING: REVIEW

(Gouri Upadhyay)............................................................................................................. 51

12. COMPARATIVE ANALYSIS OF VARIOUS INFORMATION RETRIEVAL TECHNIQUES

(Poonam Jatwani, Pradeep Tomar, Vandana Dhingra)................................................... 55

13. REVIEW OF BIG DATA SCIENCE AND ITS RELATION WITH CLOUD TECHNOLOGY

(Ram Milan, Kamlesh Kumar Pandey Diwakar Shukla).................................................. 61

14. REFORMULATION OF TECHNICAL EDUCATION-A SYSTEM DYNAMIC APPROACH

(Sanjay Soni, Basant chourasia)....................................................................................... 66

15. SPATIAL ANALYSIS OF LAND USE LAND COVER CHANGE AT TAKHATPUR NAGAR PANCHAYAT OF BILASPUR DISTRICT IN CHHATTISGARH

(Sanjeev Kumar Bhagat, P R Singh, Dilip Kumar).......................................................... 70

16. AN ECONOMIC ANALYSIS OF PRODUCTION, CHANGE IN AREA RODUCTION AND PRODUCTIVITY AND CONSTRAINTS IN SEED PRODUCTION OF PADDY IN RAIPUR DISTRICT OF CHHATTISGARH

(Keerti Sahu, K.N.S. Banafar)........................................................................................... 75

17. SELF-AWARENESS DIMENSION OF EMOTIONAL INTELLIGENCE: A PREDICTOR OF MANAGERIAL EFFECTIVENESS

(Priyanka Vyas, Ravindra Yadav, Dr. Jyoti Sharma)....................................................... 82

18. IMPACT OF EMOTIONAL INTELLIGENCE ON MANAGERIAL EFFECTIVENESS (A CASE STUDY)

(Priyanka Vyas, Ravindra Yadav, Dr. Jyoti Sharma)....................................................... 88

19. BIG DATA AND MARKET BASKET ANALYSIS: A SURVEY

(Mohan Rao Mamdikar, Amit Kumar Dewangan)............................................................ 94

20. A MODEL BASED TESTING APPROACH FOR GENERATION OF TEST CASES FROM PROBLEM STATEMENT USING UML ACTIVITY DIAGRAM

(Upendra Verma, R.K. Rambola, Pratiksha Meshram).................................................. 102

21. EFFECTIVE INVOLVEMENT OF VERIFICATION AND VALIDATION TO IMPROVE SOFTWARE QUALITY

(Radha Krishna Rambola, Nonita Sharma).................................................................... 108

22. EVALUATION OF ANTIMICROBIAL AND ANTIFUNGAL STUDIES OF THE SEED OIL OF BASELLA RUBRA LINN

(Singha Sumeru, Kalita Rumi)......................................................................................... 113

23. PERFORMANCE EVALUATION OF CLASSIFIERS FOR CLASSIFICATION OF CHRONIC KIDNEY DISEASE

(A.K. Shrivas, Pallavi Ambastha, Laxmi Gupti)............................................................ 120

24. A STUDY OF CUSTOMER SATISFACTIONIN ORGANISED RETAIL STORES WITHSPECIAL REFERENCE TO PUNE CITY

(Priyank Mishra, Shruti Tiwari)………………………………………………………………. 125

25. SYNTHESIS OF CARBON NANOTUBE AND ITS MEDICAL APPLICATIONS: A BRIEF REVIEW

(Rashmi Verma)………………………………………………………………………………… 131